ELLA · Lead Ops — World Gym Canning Vale

ELLA.OPSWORLD GYM · CANNING VALE · LEAD TELEMETRY

DEMO DATA LIVE PERTH — SYNC —

/// AI vs human · Ella's needle holds above the company average

CTAContact → appointment

● LIVE · GYMSALES

SRShow ratio

○ UPDATED WEEKLY

CRClose ratio

○ UPDATED WEEKLY

Leads opened

Engaged

Booked by Ella

EARLY SAMPLE · GROWING

The Value Engine

MODELED · ASSUMPTIONS SHOWN

What Ella's work is worth

0 hrs

Consultant time returned

Labour saved

—

Pipeline at stake · 0 Ella bookings

Revenue closed · 0 sales

—

Set the assumptions yourself

Drag the sliders — the dollars recompute live against Ella's measured activity. Nothing here is hidden.

Consultant minutes per lead12 min

Consultant hourly cost$35/hr

Member first-year value$1,330

PROJECT ACROSS 8 WA CLUBS

Projection multiplies Ella's measured per-club activity ×8. Clearly hypothetical until rollout — that's the pitch.

Coverage

MEASURED

168 /168 hrs

Ella's weekly shift. A consultant covers ~40 of those hours. The yellow ring is the gap nobody was paid to fill — now answered in under a minute.

Night Shift

after-hours conversations (9pm–7am Perth) handled while the club slept. Every one of these used to wait until morning.

Ella's Pipeline

MEASURED

AGENT JOURNEY · LEADS ELLA HAS WORKED

SOURCE: GYMSALES · SYNCED HOURLY VIA N8N —

Signal

MEASURED

ENGAGEMENT & RESPONSE

Ella reply rate

0 of 0 leads replied to Ella

Speed to lead · median

0min

whole-funnel first response. Ella answers in <1 min — this is the gap she closes.

SMS volume

0out

0 inbound replies logged · every message mirrored to GymSales

Compliance guard

0opt-outs

0 after-hours sends (9pm–7am) · Twilio Advanced Opt-Out enforced at gateway

Ella's Ledger

MEASURED

AGENT-ATTRIBUTED · GYMSALES TAGS

Pulse

MEASURED

14-DAY MESSAGE ACTIVITY

ELLA OUTBOUND LEAD REPLIES